Keep the brand message in line with all of your other professional marketing materials, but realize that LinkedIn is a platform designed for interaction.” JobJenny 9. And it’s going to be hard for that reviewer to get a feel for your personality and style. So what do you think the first impression is going to be if you craft your summary like some long, pompous speech? Or worse, craft it in the third person? They’re going to think you’re pretentious. Give ’em a little chance to get to know you. “The summary section is your primo opportunity to showcase the good stuff about you, with your target audience in mind. Social media consultant and speaker Wayne Breitbarth, for example, quickly establishes credibility with his audience by stating in his summary’s second sentence: ‘I have helped more than 40,000 businesspeople-from entry level to CEO-understand how to effectively use LinkedIn.’ Never underestimate the power of a few key stats to impress a reader.” American Express OPEN Forum 8. When possible, include numbers and case studies that prove success. “Much like the rest of your resume, you’ll want to highlight past results in your summary. It should walk the reader through your work passions, key skills, unique qualifications, and a list of the various industries you’ve had exposure to over the years.” Career Horizons 7. “Ideally, your summary should be around 3–5 short paragraphs long, preferably with a bulleted section in the middle. Make sure those words and phrases are sprinkled throughout your summary and experience. See those words that stand out? They’re likely what recruiters are searching for when they’re looking for people like you. Take a look at the job descriptions of the positions you’re after, and dump them into a word cloud tool like Wordle. Use Your Target Job Descriptions to Your Advantage Instead, use that space to succinctly showcase your specialty, value proposition, or your “so what?” The more specific you can be about what sets you apart from the competition, the better. Your headline doesn’t have to be your job title and company-in fact, especially if you’re looking for jobs, it shouldn’t be. (Pro tip: “If you can show yourself in action, do it,” says a blogger who experimented with multiple LinkedIn photos to see which garnered the most attention.) “A photo can go a long way to convey passion, energy, charisma, empathy, and other soft skills that are hard to write about.” 4. Not sure what “appropriately professional” means? Take a look around at what the people in your target company, industry sector, or business level are wearing. Choose a Great PhotoĬhoose a clear, friendly, and appropriately professional image, and pop that baby up there. When you’re finished, click Set Custom URL. Click “Edit” next to the URL, and specify what you’d like your address to be. How to get one? On the Edit Profile screen, at the bottom of the gray window that shows your basic information, you’ll see a Public Profile URL. It’s much easier to publicize your profile with a customized URL (ideally /yourname), rather than the clunky combination of numbers that LinkedIn automatically assigns when you sign up. The good news? LinkedIn will actually measure the “completeness” of your profile as you work and offer suggestions on how to make it stronger. So, don’t get lazy-fill out every single section of your profile. It’s also important after a recruiter has found you and decided to click on your profile: He or she wants to know what your skills are, where you’ve worked, and what people think of you. So, completeness is important from that standpoint. Simply put, the more complete your profile, the better the odds that recruiters will find you in the first place. Read on for expert-backed ways to make your profile seriously shine-and start getting noticed by recruiters. Here, we’ve compiled everything you need to know-from crafting a stunning summary to selling your accomplishments, projects, and skills-in one place. And for those times? We’ve got you covered with our list of these 31 best LinkedIn profile tips. While we definitely don’t recommend this approach (hey, the recruiter from your dream company finding you and offering you a job? It could happen), we get that there are times you need a total LinkedIn overhaul. Sure, you add people you meet at networking events as contacts and accept requests as they come in, but everything else? Eh, you’ll get to it when you need to. When you’re not looking for a job, it can be easy to ignore your LinkedIn profile.
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