Purple shampoos can be a little drying, so if you have dry hair, you want one that has hydration added into it. The type you get really depends on your budget (because they can be exxy) but also what kind of hair you have. There are a lot out there - we've just rounded up ten of our favourites but there are plenty more. It won't work on brunettes, but if you're a brunette with blonde highlights, you can use purple shampoo to keep your highlights looking fresh. So if your hair is blonde, platinum, very light blonde, grey or bleached with cool pastel colours, purple shampoo is for you. Purple shampoo is great for anyone with light hair (natural or salon-treated). Purple hair cools down the yellow, giving off more platinum and brightening rather than making it golden. Purple is opposite to yellow on the colour wheel, which means it's the perfect shade to combat brass. Purple shampoo works to neutralise brassy tones in blonde hair. Lifts the colour in under a minute on my hair and being a toning mask, it doesn't leave hair feeling crispy in the way that many toning shampoos do." "Most potent toner you'll get outside a salon service," says one reviewer, adding, "I've had bleached hair for 15 years and this is hands down the strongest toner I've ever used. This one is super hydrating, so it's great for those with hair that is both dry and brassy. If you like the sound of the shampoo/conditioner combo from Bold Uniq, you can also grab the same product in an intensive mask.
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